36,5º/

365

:: scenario

In 2016, Itaipava beer consolidated its image of Brazilian summer beer. But there was a need to extend the concept, covering the whole year and multiplying the possibilities of dialogue with the consumer in a country with a predominantly solar climate like Brazil. 360º communication for 365 days of the year,

:: our idea

Some interesting observations about life have become the axis of the post-summer 2018 campaign: the average temperature of the Brazilian summer is around 36º / 36.5º celsius; human beings have an average body temperature of 36.5º; a year has 365 days ... Coincidence? Not for us. And that became the central theme of the campaign: in each person it is already summer naturally, the whole year. The following films (aired in sequence) were released shortly after the official end of the summer and used good humor to establish this concept.