:: scenario
Crystal beer, the second brand of the Petrópolis Group (Itaipava), needed a change in direction in the face of a scenario of falling sales. With only 1/5 of the budget of the mother brand, the challenge was enormous.
:: what to do
Because of the low budget, there would be a single shot with all the money on television, and with only one film. It should, alone, generate engagement and immediate brand recognition, paving the way for a new concept and a new moment in beer. The film had some of the best results in share of mind among all of the brand so far.
_persecution
Role: Creative/art Director
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Copywriter: Pedro Lazera
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Recognition:
Anuário do CCSP
In book