athos

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:: scenario

Brazil is one of the leading countries in the world regarding blood transfusions. Despite this, the demand is often greater than the blood supply due to the ever waning number of donors. Even so, a Brazilian law prohibits homosexual men from donating blood regularly.

:: our idea

During 2018, a vote in the STF would judge vetoes the law, and AthosGLS decided to take a stand on the issue. The following two films were intended to touch the population clearly and directly about the absurdity of the law.

_Help

Role: Creative Director

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Copywriter: Bruno Souto

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Recognition

Cannes Festival

Film/Bronze

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Anterior
Anterior

36,5º/365

Próximo
Próximo

white-haired teenagers