são joão

itaipava

:: scenario 

São João is one of the most important holidays in Brazil and the most representative of the Northeast region of the country. The date was deemed fundamental to the strategy of Itaipava beer in a period of accelerated market growth in this region.

:: challenge

Talking to this audience requires knowledge of the customs, habits, language and mannerisms typical of the region, avoiding the risk of sounding artificial and unfamiliar with the people. Having been born in the region, making these films was like being at home, laughing and having fun with my friends and family.