cerca

glow in the dark

::challenge

CERCA (Reference Center for Children and Adolescents) needed to publicize its efforts in the fight against child and youth abuse. In the words of the director of the institution at the time, “it could not be just another campaign”, but something strong, true and impactful.

:: our idea

The drama behind child abuse was very clear: 85% of crimes were committed by people close to the victims, taking advantage of carelessness, absences and using intimacy as a weapon. We use a visual metaphor, to literally shed light on the subject: The criminal is sometimes closer than you think.