white-haired

teenagers

:: scenario

In 2014, after years of privileging the most popular bikes, Honda motos decided to invest again in the high cylinder category.

:: challenge

With an icon like the CB line in his hands, a milestone in the history of motorcycling, we decided to invest in a film / ad campaign exploring the difference in the profiles of motorcycle owners. Exploring a metaphor about adults who become children only because they think a motorcycle automatically makes them younger, acquiring silly and cliché habits, we define the difference that exists between this type of motorcyclist and the type that chooses a Honda CB motorcycle. A visual poetry that is a demarcation of territory between men and boys.