my

vivo app

:: scenario

The App Meu Vivo was a new feature of the telecom that would facilitate the client's daily life in several aspects, and Vivo needed to communicate these facilities clearly, but with a campaign that had an impact and penetration in the most varied profiles of consumers of the brand.

:: our idea

Using Ivete Sangalo was obvious, and to enhance the buzz we needed more celebrity profiles interacting with her, and a very particular storytelling about the time each of them lived that did not yet have the App Meu Vivo. We created 4 fun, and literally, timeless movies.