rebrasil

:: scenario

In 2012, Y&R was the new advertising agency for Cerveja Itaipava. There began the reconstruction of the brand that, 8 years later, would become the vice-leader in the beer segment in Brazil, facing the powerful Ambev, until then, without competitors at the height.

:: challenge

The following film was the first of this new moment, of a new concept, of a new posture, a new everything. A metaphor about reinventing yourself, evolving, recognizing the good and improving the not-so-good. To know and recognize oneself. From a happy country that finds itself happy and wants to stay happy. A message for today, perhaps?