cyclops

:: scenario

For many years, LG was a pioneer in new smartphone technologies. With devices equipped with extremely powerful and accurate cameras, the latest launch promised to revolutionize embedded cameras. Double lenses that simulate the 3D effect provided by the two human eyes.

:: our idea

It seemed natural to use this insight to surprise the audience with a parody of a world made up of people with only one eye. Having two eyes in this world would seem like something ... weird.

_ciclops

Role: Creative/art Director

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Copywriter: Roberto Kilciauskas

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white-haired teenagers

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the every-drop-counts cone