the every-drop
counts cone
:: scenario
Dri Dri is a gelateria born in Italy, with stores in Dubai and London, launching in Brazil a few years later. Passionate about handcrafted ice creams, the brand has conquered a legion of brand lovers, for whom ice cream was too valuable not to be savored beyond its limits.
:: our idea
Even though it’s more common among children, sometimes it gets messy when eating an ice cream cone. For other ice cream brands, these lost drops are not an issue. But for Dri Dri lovers, waste is unacceptable. That’s why we’ve developed a special cone that stores the melted ice cream drops within at the bottom. A happy and tasty end.
::
The launch was a success among the public and quickly went viral on social media, increasing the flow in the store, which encouraged Dri Dri to go to the next step: new cone flavors
::
_the every-drop-counts cone
Role: Creative Director/art director
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Art director: Raphu Oliveira/Natália Santos
Copywriter: Tales torres
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Recognition:
Cannes Lions:
Design / Shortlist
Contagious Magazine_
THE WORLD’S BEST CREATIVE
Contagious 54 / 1st Quarter 2018
Luerzer’s Archive:
In book