::scenario
In Brazil, one of the most violent and unequal countries in the world, an impressive number stands out: 35 years, which is the life expectancy of the trans population, the result of violence against the community and which made the country the champion of deaths that portion of the population in the last 10 years.
:: what to do
Faced with this scenario, Athos GLS, the largest information portal of the LGBTQ community decided that it was time to touch the wound in a forceful and legitimate way. A film, a short film, a small portrait that is a cry of life in the face of death, a tribute to so many individuals marginalized by society. A film made FOR the community and FOR the trans community.
_casting
The casting auditions, made only by trans people, ended up becoming a great and exciting therapy session, and the result was so exciting that it became a teaser for the main film.
_35
Role: Creative Director
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Art director: Jean Guerre
Copywriter: Pedro Lazera
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Recognition:
Anuário do CCSP
Best use of Music - Gold
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El Ojo de Iberoamérica
El Ojo Film - Gold
El Ojo Film - Bronze
El Ojo use of Music - Bronze
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Campaign UK Top 20 Creative
and Inclusive 2019
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Top 5 Cultural Impact
in Berlin Commercial Awards