honda
helmets
:: scenario
The Honda brand is recognized as a synonym for motorcycles.
World leader in sales and brand recall, for more than 60 years it has driven and revolutionized the market, innovating in technology, obsessed with safety, but always faithful to the concept of freedom that a motorcycle carries. In 2018, something that had been expected for many years and that seemed obvious happened: Honda motorcycles would produce its own line of helmets.
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:: briefing
Initially a briefing of photographic production of dozens of helmets, faced with such a great storytelling opportunity, the project obviously evolved. Scheduled to be announced at the Salão Duas Rodas (one of the biggest events in the motorcycle industry in the world), the launch of the helmets would now come with two films, joints and two great strengths of the brand: freedom and security
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film 1
Evolution
Freedom has been a fundamental desire of man since the most remote times.
It is no coincidence that the wings are icons of this desire, both for Honda and for thousands of years of human history represented by helmets that over the centuries carried the ultimate symbol of the human dream of freedom. The evolution of that dream in a magnificent and meaningful film/timeline.
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film 2
Formation
Security is not only a desire, but a basic human need.
Born to give security to the man in his search for freedom, helmets have evolved over time, left the battlefields and went to the streets, increasingly modern and technological. The union of safety and Honda's expertise is the soul of this film, which takes the feeling of speed and protection to the limit.
_evolution/formation
Role: Creative Director
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Art directors: Carlos Karan/Denon Oliveira
Copywriters: Matheus Rocha/Flávio Cherem
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