2.6

kilometers

:: brand challenge

A BIC pen for a long time is not just a pen. It is an icon of design and functionality. What could be new in terms of communication for something already so consolidated?

:: Our idea

Research has found that people associate durability, amount of text, lines and drawings to what a BIC is capable of producing. Writes up to 2.6 kilometers is not just a concept, it is a proven fact. Illustrations made with a BIC of objects that carry the idea of length, grandeur show our concept by themselves.