…from

other

times

Tulipan Condoms Argentina // Role: creative/art Director / copywriter: Pedro Guerra

-- Recognition: Cannes Lions: Press / Shortlist - Outdoor / Shortlist -- El Ojo de Iberoamérica: Gráfica / Gold -- Luerzer’s Archive: In book

Jewish Filme Festival // Role: creartive/art Director / copywriter: Pedro Guerra

-- Recognition: CCSP: Craft/ merit -- Best Ads on Tv: Best Print

Colgate Sensitive // Role: creative / art Director / illustrator — copywriter: Pedro Guerra

-- Recognition: Cannes Lions: Press / Shortlist - Outdoor / Shortlist -- Luerzer’s Archive: In book

Protex // Role: creative / art Director — copywriter: Pedro Guerra

-- Recognition: Cannes Lions: Radio / Silver - Press / Bronze -- Luerzer’s Archive: In book

Tito Bikes // Role: creative / art Director — copywriter: Rodrigo Mendonça

-- Recognition: Cannes Lions: Press / Shortlist - Poster / Shortlist -- Luerzer’s Archive: In book

Perdigão Boneless turkey // Role: creative / art Director — art director: Eiji Kosaka — copywriter: Pedro Guerra / Marcelo Conde

-- Recognition: Cannes Lions: Press / Bronze

100% essay (100% of photo session on Playboy magazine) // Role: creative / art Director — copywriter: Pedro Guerra

-- Recognition: Prêmio Abril de Publicidade: Melhor uso do meio revista / Prata — CCSP: Merit

ANJ (National Association of Newspapers). 12 months, 12 ads, in a fun dispute between the calendar's commemorative dates to define who is the champion of the opportunity ads.

// Role: creative / art Director — copywriter: Pedro Guerra

-- Recognition CCSP: Craft illustration / Merit

Kaiser Beer, 2009. // Role: creative / art Director — copywriter: Pedro Guerra

Poupançudos da Caixa

Launched over 13 years ago, the Poupançudos, a family of characters who were born as small coffers, went from being simple characters in an advertising campaign to becoming a pop icon that marked a whole generation. One of CEF's biggest marketing successes, along with “Vem pra Caixa você também”, over a decade these characters helped the bank to break all historical savings fundraising records in the history of banks. At the launch of the campaign in 2007, in just two months the bank raised 3.2 billion reais in savings accounts, a goal 5x above the target for the entire year of 2007, generating a 32% increase in the bank's market share. In the first 15 days of the campaign alone, more than 1,000,000 safes had been distributed to new savers. Over the 13 years of the campaign, more than 9,300,000 savings have been opened, driven by Poupançudos.

// Role: creative / art Director — art director: Pedro Pletisch — copywriter: Pedro Guerra / Ricardo W. Batista

-- Recognition CCSP: Design / Merit — Marketing Best Prize 2007 — Top de marketing ADVB 2007

Jornal o Povo (Fortaleza, Ceará)

Jornal O Povo, the largest in the state of Ceará, was 74 years old in 2002. To celebrate the date, we created a series of 6 ads that highlighted a remarkable event that occurred over the life of the newspaper. But, being a Ceará newspaper, made by and for Ceará people, it was essential that there was a local “spice” in this campaign. Using traditional woodcuts, a landmark of Ceará's popular artistic expression, we laughed with unique illustrations that synthesized the power of each news, clearly in a very Ceará way. The campaign was a milestone in the history of the newspaper and of all those who participated in its creation.

// Role: creative / art Director — copywriter Pedro Guerra / Leonardo Gonçalves

-- Recognition CCSP: 6 gold medals in print