beerism

:: brand challenge

Weltenburger Kloster beer is the oldest monastery beer in the world. Produced over 960 years ago, following the same traditional recipe created by medieval monks in Germany, the Petrópolis Group launched beer in Brazil in 2015, and for that it wanted an impactful campaign that carried the entire brand background, steeped in history.

:: our idea

Man has known beer for thousands of years, but does cheerful, group, spontaneous and often "unpolitically correct" behavior come from those times? Thinking about it, the concept of "beerism" signs this campaign, taking classic situations of a modern masculine world to the middle ages, but still in search of evolution.