next
minute law
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Context
Brazil. 1.388 rape cases a day. Almost one victim every minute.
Our idea
In this tragic reality we need more than just a campaign. We need a law. Not like all the other numbered laws we have in our Constitution. A law with a name. So that everyone can get to know it and remember. Next Minute Law. A law that ensures immediate, free assistance to rape victims in public hospitals. In the minute right after the assault.
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minute 1
minute 6
minute 11
minute 19
Jessica
Bella
Marjorie
_next minute law
Role: Creative Director
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Art direction:
Pedro Coelho
Denon Oliveira
Mariana Guedes
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Copywriting:
Frederico Teixeira
Marina Erthal
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Recognition:
Cannes Lions
Glass / Bronze
Health / Bronze
Sustainable Development Goals / Bronze
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Andy Awards
Idea / Gold
Reset / Gold
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Anuário do CCSP
Integrated / Gold
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El Ojo de Iberoamérica
Outdoor / Prata