next

minute law

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Context

Brazil. 1.388 rape cases a day. Almost one victim every minute.

Our idea

In this tragic reality we need more than just a campaign. We need a law. Not like all the other numbered laws we have in our Constitution. A law with a name. So that everyone can get to know it and remember. Next Minute Law. A law that ensures immediate, free assistance to rape victims in public hospitals. In the minute right after the assault.

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minute 1

 
 

minute 6

 
 

minute 11

 
 

minute 19

 
 

Jessica

 
 

Bella

 
 

Marjorie

 
 

_next minute law

Role: Creative Director

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Art direction:

Pedro Coelho

Denon Oliveira

Mariana Guedes

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Copywriting:

Frederico Teixeira

Marina Erthal

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Recognition:

Cannes Lions

Glass / Bronze

Health / Bronze

Sustainable Development Goals / Bronze

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Andy Awards

Idea / Gold

Reset / Gold

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Anuário do CCSP

Integrated / Gold

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El Ojo de Iberoamérica

Outdoor / Prata

Anterior
Anterior

E-quality

Próximo
Próximo

The Emergency Route