letraset
ad
::
A good ad idea doesn’t come that easy.
Creating a big campaign demands effort, hard work and dedication. So, to show that to Miami Ad School ESPM alumns, that you need to create instead of just copying, we produced the classic Letraset, an old fashioned sheet, of great all time famous ads. The art was inserted in all major communication vehicles in the market and in select publications for college students.
::




_letraset ad
_Role: Creative / Art Director
_Copywriter: Pedro Guerra/Roberto Kilciauskas
_Recognition:
Cannes Lions
Press / Bronze
Direct / Shortlist
D&AD:
Press / Merit
Andy Awards
Medal (bronze)
(first medal given to Brazil since the creation of the award)
Brazilian Creative Club Festival
Merit